HaiPay and DeepClick link ad clicks to payment settlement

HaiPay and DeepClick have formed a partnership to connect post-click ad optimization with cross-border payment settlement for merchants selling overseas. The integration is designed to help merchants trace revenue from ad click to payout and reduce the gap between marketing data and payment reconciliation.

Why it matters: - Merchants selling into overseas markets often manage advertising performance and payment settlement through separate vendors. - The partnership is meant to connect those two systems, giving merchants a clearer view of how traffic turns into revenue. - The integration could help reduce unexplained gaps between reported ad conversions and reconciled sales.

What happened: - HaiPay, a cross-border payment gateway, and DeepClick, a post-click optimization platform for Meta and TikTok advertisers, announced a partnership on August 4, 2026. - The deal covers merchants that sell into overseas markets. - Merchants using DeepClick will be able to connect HaiPay as a payment provider. - More information is available at More information.

The details: - DeepClick works between the advertising click and the merchant landing page. - DeepClick's tools focus on conversion recovery, audience re-engagement and returning-customer routing. - HaiPay handles card acquiring, local payment methods, currency conversion and payouts. - The companies said merchants should be able to trace a single transaction across both stages instead of reconstructing it from separate reports. - HaiPay's published card processing starts at a blended 2.5% plus US$0.30 per transaction. - Interchange-plus pricing is available for qualifying volume. - Final pricing is confirmed by quote based on market, volume and merchant profile. - Cross-border and foreign exchange pricing is also quote-confirmed rather than listed. - The company said that pricing approach reflects variation in cost across markets and settlement currencies.

Between the lines: - Rising customer acquisition costs on major social ad platforms have pressured merchants to extract more value from each click. - Cross-border merchants often measure ad spend and payment collection separately, which can make performance harder to reconcile. - The partnership links the pre-checkout and checkout stages, which may help merchants see where margin is lost. - The rollout also reflects a broader push to connect marketing data with downstream payment data in cross-border commerce.

What's next: - The integration will initially serve cross-border e-commerce, direct-to-consumer storefronts and digital goods merchants. - The companies said additional market coverage will follow. - Further technical integration work and regional rollout plans will be announced as they are completed.

The bottom line: - HaiPay and DeepClick are trying to make ad performance and payment settlement visible in one connected flow, not two disconnected systems.