AGP Executive Report
Last update: 3 hours agoAI & Creative: Adobe and Disney have struck a multi-year deal to develop AI-powered creative tools, as streaming giants look to AI for their next growth phase. Ogilvy and CAA also launched Echo, a consent-first platform for AI-generated celebrity ads. Streaming & Ad Tech: Connected TV and video now make up more than half of The Trade Desk’s business, underscoring the shift in media budgets. Google is also expanding advertising in AI search, with follow-up ads live in AI Mode. Brand Safety: Advertisers are pulling out of podcasts after hosts joked about Charlie Kirk, a fresh reminder that creator partnerships can carry reputational risk. Platform Accountability: A Tokyo court dismissed Yusaku Maezawa’s lawsuit over scam ads using his image on Meta, while recognizing that his publicity and portrait rights were violated. The ruling keeps pressure on platforms’ role in policing fraudulent advertising.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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