AI Ads Backlash: A Gallup survey finds 79% of Americans have seen AI-created ads in the past month, and 49% feel negatively about the practice—though 75% accept AI for brainstorming and early drafts when disclosed. AI Disclosure Rules: The IAB updated its AI Transparency and Disclosure Framework, warning that disclosure should focus on material deception risk to avoid “label fatigue,” after research showed labeling can cut clickthroughs. Google’s Search Automation: Google rolled out new AI Max tools for search campaign setup, including easier A/B testing across campaigns and budget/ROI comparisons. Personalization Push: Google also expanded personalization in Search, Discover, and Google News with “Preferred Sources,” chat-based feed tailoring, and customizable daily audio briefings. AI Shopping Agent Fight: Amazon asked a federal appeals court to revisit a ruling that let Perplexity’s Comet shopping agent keep buying on Amazon.com. Retail Media Momentum: Walmart reported global advertising up 38% and e-commerce up 23%, reinforcing the ad-and-membership flywheel. UAE Media Enforcement: The UAE’s National Media Authority suspended an advertising permit for three months after legal action over offensive social media content about Emirati women. Brand Tech Partnerships: Lineup partnered with alfamedia to integrate alfa Stylo for AI-assisted ad creation and proofing inside publishers’ booking workflows. Good News Publishing Expansion: Nani Media House opened franchise applications for its airport/newsstand distribution model with fully managed editorial.