Mobile OOH Innovation: LED Truck Media is rolling out mobile glasses-free 3D anamorphic campaigns to New York, Los Angeles, Las Vegas and Miami, aiming to beat scarce fixed 3D inventory by letting brands book near events and move the truck the same day. Platform Safety & Lawsuits: Families have sued Meta, TikTok, Snap and Google in Delaware, alleging social media design choices and addictive features contributed to four teen suicides, escalating pressure on ad-funded engagement models. Ad Tech for AI Search: RSW/US launched an “AI-Brand Compass” model to show how AI systems interpret agency websites and map content for AI-mediated discovery. Regulation Watch: The FCC voted to modify TV station ownership caps case-by-case in the “public interest,” a move broadcasters want and critics say may face legal challenges. Media Business: Warner Bros. Discovery earnings fell sharply as film-studio performance dragged, while ad revenue dipped with sports programming changes. Political Advertising Spending: Michigan’s Senate primary saw massive ad spend and experts expect outside spending to keep dominating the general election. Brand Trust in Retail: Aroma-Zone’s ingredient-led store model highlights a trust-first approach as consumers get more ingredient-savvy and trend-resistant.