AGP Executive Report
Last update: 7 hours agoChristmas Campaigns: Morrisons joins the UK festive ad race with a Goldilocks-inspired film built around its in-store food teams. Media Funding: Croatia’s digital publishers propose taxing Google and Meta’s local ad revenue, potentially raising €12 million a year to support journalism. Broadcasting: Sky CEO Dana Strong says a tie-up with ITV would give the broadcasters more scale to invest and keep British TV free-to-air. Streaming: Fox has completed its $22 billion Roku acquisition, expanding its reach in streaming and digital advertising. Adtech Shifts: Google is adding ads to AI Mode as search growth slows, while Reddit tests search ads amid declining traffic from Google. Political Advertising: US midterm spending reached a record $11.9 billion, with TV ads dominating; new rules in Pennsylvania require disclosures for certain AI-generated ads.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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