Platform Regulation: The European Commission’s preliminary DSA findings accuse Meta of failing to curb risks from engagement-maximizing design on Facebook and Instagram, pointing to infinite scrolling, autoplay, Reels/Stories and personalized recommendations—potentially fines up to 6% of global revenue. Ad Tech Transparency: Google is rolling out clearer AI ad labeling via its My Ad Center “How this ad was made” panel across Search, YouTube and Discover, building on earlier election-ad disclosure rules. Safety & Compliance in Marketing: NADA is urging dealers to use ComplyAuto’s Guardian to manage advertising compliance as FTC guidance tightens enforcement. AI in PR Workflows: Intelligent Relations launches free access to Preston, an AI PR copilot that monitors the news cycle, matches journalists and drafts pitches with no credit card. Brand + Sports Commerce: Teremana Tequila stages a World Cup “World Table” foosball pop-up in NYC aiming for a Guinness record, turning fan culture into a measurable engagement moment. Retail Loyalty Push: PAR Technology reports QSR loyalty transactions up 28% year over year, with loyalty members slightly outspending anonymous diners. Creative Using AI (and scrutiny): Fi’s “Unleash the Wild” campaign uses AI to create photorealistic dogs for ads, while Meta’s Instagram AI review system is still under fire over child exploitation ads in India.