AGP Executive Report
Last update: 4 hours agoAgency Business: Omnicom Media won Lufthansa Group’s global media mandate. New DMA data also finds B2B campaigns are reporting more marketing effects than B2C for the first time. Ad Market: ITV will cut £30m in costs as a weakening market bites; its third-quarter ad revenue fell 8%. AI & Advertising: Criteo’s chief expects more AI companies to adopt ads, while Google is expanding ads in AI search results. Adobe has also added tools to adapt one campaign asset across formats. Political Media: U.S. midterm ad spending approached $12 billion, with streaming taking share from TV. Measurement & Retail Media: Saudi Arabia’s next-generation video audience measurement will be delivered by Ipsos in MENA, while Morrisons is extending its retail media network to 1,700 convenience stores. Regulation: Bulgaria has banned all gambling advertising, adding to growing scrutiny of the sector.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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