Gambling Ads Overhaul (Australia): Labor and the Coalition have agreed a gambling reform package that lets Australians opt out of online betting ads via a one-stop register, bans inducements for 90 days after BetStop sign-up, extends live-sport ad blackouts, and adds a three-year review—aimed at cutting direct marketing to at-risk punters. NCAA Jersey Sponsorship (US sports marketing): UTEP becomes the first school to debut a sponsor patch under new NCAA uniform advertising rules, with GECU taking a logo spot across football and basketball kits. Media Business Pressure (Philippines): ABS-CBN reported a deeper first-half net loss as advertising softened and revenues fell, highlighting how election cycles and event volume still swing ad demand. Ad Regulation & Consumer Trust (UK/US): A US court penalty hit Harvey Norman over misleading interest-free ad terms, while Doxo agreed to pay the FTC $2.1M over deceptive ads and add-on fees—both underscoring tighter scrutiny on marketing claims. Adtech/AI Monetization (platforms): iHeart, Entravision, Upwork and others posted earnings signals that advertising and subscription mixes are shifting as AI tools reshape targeting and monetization. Local Improvement Districts (place-based marketing): Milwaukee advanced a Neighborhood Improvement District plan for Metcalfe Park, a reminder that local funding mechanisms can steer development and brand visibility. Crypto Fraud (ads-adjacent risk): A US$165M crypto Ponzi mastermind was deported from Fiji to face fraud charges, spotlighting how “investment” marketing can fuel scams. Outdoor/OOH Revenue (UK): Shipley council listed an income-producing advertising hoarding site for auction, showing councils still treat outdoor inventory as a cash lever. View Counting Change (YouTube): YouTube is set to change how it counts video views, a direct lever for creator monetization and advertiser reporting.