Streaming Ad Growth: NBCUniversal’s Q3 advertising rose 15% to $1.8 billion, led by Peacock and World Cup coverage; Peacock ad sales climbed 23%. AI-Powered Inventory: Google and Glance are turning Android TV ambient screens into interactive shopping portals, bringing brands into viewers’ “off” hours across the U.S., India and Japan. ChatGPT Ads: OpenAI has expanded ads to 26 more countries, reaching 89 markets, with more than 100,000 advertisers reported; new automated ad enhancements are also emerging. Agency Moves: Common Interest took a stake in U.S. creative shop Mirimar, while JOAN London won Hollywood Bowl’s creative account, underscoring demand for agencies blending advertising with entertainment. Audio Momentum: Podcast advertising posted its best month of 2026 after a sluggish first half. Platform Scrutiny: Apple’s ad-tech blocking is drawing publisher criticism, while EU investigators are examining Booking.com’s paid-search rankings and advertising transparency.