AGP Executive Report
Last update: 3 hours agoMarketing Operations: NatWest has rolled out AI to review marketing and customer communications, saying the platform has cut approval times by 80%. JCDecaux UK is also using attention research to shape airport ad packages for travel brands. Ad Market: Global ad spend is forecast to rise 11.9% to $1.34 trillion in 2026, despite cautious consumers, according to WARC. In India, quick-commerce ad rates have jumped 30–40%, prompting brands to be more selective. AI and Media: OpenAI has named Aleph its exclusive ChatGPT ads reseller across 44 markets, extending the new channel’s reach. Samsung Ads is adding interactive formats to its TV Plus service, while LinkedIn is expanding connected-TV ads in the UK. Regulation: The EU’s proposed Digital Fairness Act would tighten rules for influencers, targeted advertising and subscription traps. Australia’s ACMA has set new tests for online wagering ads from 2027, as calls to restrict gambling marketing grow.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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