Meta Earnings & Ad Push: Meta’s Q2 ad revenue rose 27% to $59.4B and ad impressions grew 14%, but an EPS miss tied to one-time charges spooked investors as Zuckerberg doubled down on AI ad tools like Advantage+ and “Generative Recommender.” Platform Trust & Fraud: Facebook users seeking to keep a scam-ads class action alive argue Meta profits from fraud and can stop it; meanwhile, Phia is offering refunds after reports it credited sales it didn’t drive. AI Content Moderation: LinkedIn is adding a “seems like AI slop” button to let users flag low-quality AI posts for removal, as it ramps up classifiers. Political Advertising Scrutiny: A Philippines bill would ban gambling ads and influencer endorsements, while Cyprus faces backlash after a foreign election billboard was vandalized—fueling calls to restrict political ads by non-EU countries. Measurement & Media Business: India’s I&B recommends provisional registration for BARC to restart TV ratings/TRPs; in the UK, ISBA is in talks to bring Fifty5Blue investment into cross-media measurement Origin. Data Centers Powering AI Ads: Google is reportedly guaranteeing billions for Anthropic’s data-center lease obligations, underscoring how compute deals are shaping the ad/AI stack. Sports Sponsorship & OOH: Lucozade lands as Birmingham Phoenix’s hydration partner, and KAYAK’s “Bookboards” campaign uses big digital billboards to call out flaky trip planners.