Peak Credit Union taps Swaystack for digital member activation

By AI, Created 4:56 PM UTC, May 18, 2026, /AGP/ – Peak Credit Union is working with Swaystack to personalize onboarding and engagement for its 250,000 members across Washington and Oregon. The rollout is designed to turn new accounts into funded, primary banking relationships inside Q2’s digital banking platform.

Why it matters: - Peak Credit Union is trying to move members from simple account openings to primary banking relationships. - The partnership targets a key industry problem: many financial institutions add members but fail to keep them active. - The program could help Peak Credit Union improve funded account growth and deepen member engagement across its full base.

What happened: - Swaystack announced a partnership with Peak Credit Union on May 18, 2026. - Peak Credit Union selected Swaystack to personalize onboarding and engagement for new and existing members. - The experience will run inside Q2’s digital banking platform. - The program will guide members through account funding and direct deposit switching starting at first login. - Peak Credit Union has more than 250,000 members and $4 billion in assets across Washington and Oregon.

The details: - Peak Credit Union said the first days after enrollment often determine whether a member stays and grows with the institution. - The credit union identified inactive accounts, shallow relationships and limited personalization at scale as problems to solve. - Peak Credit Union President and CEO David Tuyo said opening an account is only the first step in building a meaningful member relationship. - Tuyo said Swaystack helps deliver more personalized next best actions at scale. - Swaystack said the program will be deployed across Peak Credit Union’s full membership base. - The activation campaigns will be measured against funded account growth and primary institution status within the first 90 days.

Between the lines: - The partnership reflects a broader shift in credit unions toward digital activation instead of one-time onboarding. - Swaystack framed the opportunity as a way to protect relationship banking as competition for primary accounts intensifies. - Har Rai Khalsa, Swaystack’s co-founder and CEO, said Peak Credit Union treated the post-merger member experience as a chance to build long-term relationships. - Peak Credit Union was formed through the merger of TwinStar Credit Union and Northwest Community Credit Union in 2023 and rebranded in 2025. - Peak serves individuals, families and businesses through 35 branches and digital banking tools.

What’s next: - Peak Credit Union will roll out the activation program across its membership base. - The credit union will track whether the campaign lifts funded accounts and primary institution status during the first 90 days. - Swaystack said banks and credit unions can schedule a discovery call to learn more about its onboarding and engagement platform. - More information is available on Peak Credit Union and Swaystack’s LinkedIn page.