Cast Iron Media names Jessie Ambrose CFO

Cast Iron Media appointed Jessie Ambrose as chief financial officer on June 30, 2026, as the company scales its local live sports advertising business nationwide. The hire adds senior sports, media, and finance experience as Cast Iron Media targets advertisers looking for simpler access to premium live inventory across all 210 U.S. media markets.

Why it matters: - Cast Iron Media is adding a senior finance leader as demand grows for local access to premium live sports inventory. - The hire supports the company’s push to expand its platform for advertisers, agencies, and media buyers across the U.S. - The move comes as sports rights become more fragmented across streaming platforms and distributors, making centralized buying more valuable.

What happened: - Cast Iron Media named Jessie Ambrose chief financial officer on June 30, 2026. - Ambrose will oversee financial strategy, planning, operations, and growth initiatives. - Dave Clark, Cast Iron Media CEO, said the company is investing in exceptional people for long-term growth. - Ambrose said the company is well-positioned to benefit from shifts in the sports media landscape.

The details: - Ambrose most recently served as vice president of corporate development for Brooklyn Sports & Entertainment, the parent company of the Brooklyn Nets, New York Liberty, and Barclays Center. - At BKSE, she led acquisitions, capital raises, joint ventures, and new business development while building the corporate development function. - Before BKSE, Ambrose worked at Blue Pool Capital, Joe Tsai’s family office, on sports, media, and entertainment investments. - Her background includes a record-breaking capital raise for the New York Liberty, the minority sale of BKSE, investments in the Miami Dolphins, Hard Rock Stadium, and the Formula One Miami Grand Prix, the launch of the Las Vegas Desert Dogs, and real estate and entertainment venue investments. - Earlier in her career, Ambrose helped build Asana’s strategic finance function, including long-range planning, financial modeling, and investor and board communications. - She also advised Asana’s management team on taking the company public while at Morgan Stanley. - At Morgan Stanley, she worked on M&A and capital markets transactions in technology investment banking and leveraged finance. - Cast Iron Media says its platform, The Foundry, works through direct partnerships with major sports leagues, teams, broadcasters, and vMVPDs. - The company says it offers access to MLB, NBA, NHL, NCAA, and other live sporting events. - Cast Iron Media says advertisers get guaranteed in-game inventory, precise ad delivery, and visibility into where and when ads run. - The company says it operates across all 210 U.S. media markets. - More information is available at the company’s website.

Between the lines: - The hire signals that Cast Iron Media is moving from growth mode to more formal operating scale. - Ambrose’s mix of sports dealmaking, finance, and operating experience fits a business that sits between leagues, media distributors, and local advertisers. - Her background at BKSE, Blue Pool Capital, Asana, and Morgan Stanley suggests Cast Iron Media is prioritizing both capital discipline and commercial expansion.

What's next: - Ambrose is expected to help shape Cast Iron Media’s financial framework as the company expands. - The company is likely to keep building partnerships and infrastructure around premium live sports inventory. - Cast Iron Media’s next phase appears centered on broadening local advertiser access while maintaining standardized execution across markets.