Fun For All Ages and GGACP join Impressions.fm

Frank Santopadre’s Fun For All Ages and the full Gilbert Gottfried’s Amazing Colossal Podcast archive have joined Impressions.fm as the network expands its creator and ad inventory. The move gives advertisers access to more than 650 episodes and kicks off Fun For All Ages season 2 on Sept. 8 with guest Judd Apatow.

Why it matters: - Impressions.fm adds two well-known comedy and pop-culture podcast brands to its network, expanding inventory for advertisers across podcasts and video. - The deal brings a large evergreen archive, plus a new season launch, into a system built around host-read ads, dynamic placements and cross-platform campaigns. - Brands and agencies gain access to a combined audience built around long-form, personality-driven content.

What happened: - Fun For All Ages with Frank Santopadre and Gilbert Gottfried’s Amazing Colossal Podcast joined Impressions.fm. - The move brings the complete library of both shows to the network. - Fun For All Ages season 2 launches Sept. 8 with a special two-part episode featuring Judd Apatow. - The shows are available on Apple, Spotify and Amazon, with YouTube coming soon.

The details: - The GGACP archive includes more than 600 episodes and, together with FFAA, creates more than 650 total episodes available for ad inventory. - Guests across GGACP have included Jason Alexander, Matthew Broderick, Bob Costas, Patton Oswalt, Richard Kind and "Weird Al" Yankovic. - Fun For All Ages season 1 featured Robert Smigel, Steven Weber, Svengoolie, Michael Giacchino, Susie Essman and Illeana Douglas. - Ben Watson, CEO of Impressions.fm, said the shows fit the network’s premium, personality-driven model and add evergreen and new entertainment content at scale. - Dara Gottfried said the archive gives Gilbert Gottfried’s work a new home where longtime fans and new listeners can discover the material. - Frank Santopadre said Impressions.fm offers a complementary podcast network and a strong ad opportunity for advertisers. - Impressions.fm represents more than 300 podcasters and video creators across comedy, entertainment, sports, finance and news. - The network’s portfolio includes The Rolling Stone Interview, All Things Comedy, Bill Burr’s Monday Morning Podcast, The Ides of April with Alec Baldwin, Holding Court with Eboni K. Williams and How Did We Get Weird with Vanessa Bayer and Jonah Bayer. - Impressions.fm offers host-read and dynamically inserted advertising, custom integrations, campaign forecasting and unified reporting across podcasts, YouTube, OTT, CTV and social.

Between the lines: - The addition of a legacy archive and a fresh season launch gives Impressions.fm both scale and recency, which can help attract advertisers that want broad reach without giving up audience affinity. - The move also extends the posthumous life of GGACP by packaging the archive for discovery on a larger network.

What's next: - Fun For All Ages season 2 begins Sept. 8 with the two-part Judd Apatow conversation. - YouTube availability for the shows is expected soon. - Advertisers can use Impressions.fm’s cross-platform sales tools and reporting as the network integrates the new inventory. - Media and advertising inquiries go to Andrew Capone at andrew@funforallagespodcast.com.