Yep Ads joins OpenAI Select Partner program

Yep Ads has been named an OpenAI Select Partner in the OpenAI Partner Network, expanding its ability to build and deploy AI-driven marketing solutions for clients. The Amsterdam-based agency says the partnership will strengthen automation, creative production and AI discoverability work across its global performance marketing business.

Why it matters: - The OpenAI Select Partner designation gives Yep Ads deeper access to OpenAI’s partner ecosystem as enterprises look for practical ways to adopt AI. - Yep Ads is positioning AI as a core layer across marketing, creative production and workflow automation, not just a standalone service. - The move could help advertisers and publishers use AI tools to improve discovery, campaign performance and operating efficiency.

What happened: - Yep Ads announced it has been named an OpenAI Select Partner within the OpenAI Partner Network. - The Amsterdam-based performance marketing agency said the partnership will support work to build, deploy and scale AI solutions responsibly and effectively. - The announcement was made Nov. 4, 2026.

The details: - The OpenAI Partner Network is a global program for partners that build, sell and deliver AI solutions with OpenAI. - The network connects partners with industry expertise, delivery capabilities and customer relationships. - OpenAI also provides resources, enablement and support intended to help enterprises adopt frontier models and products. - Yep Ads said it will use GPT-6 Astra’s stronger performance per dollar to combine marketing expertise with OpenAI’s automation capabilities. - Yep Ads has operated as a performance marketing agency since 2009. - The agency said its AI offering includes AEO and LLM discoverability strategies, AI-assisted creative development and testing, automated marketing workflows, custom AI-powered processes and emerging opportunities in ChatGPT Ads. - Those capabilities add to Yep Ads’ existing work in paid media, landing pages, campaign optimization, creative production and performance marketing. - The agency supports clients in retail, fashion, health and beauty, home improvement, e-commerce and cybersecurity. - Yep Ads operates across North America, LATAM, APAC, the EU and EMEA. - The company said its work has helped brands exceed acquisition targets by up to 14×, reach campaign conversion rates of about 40% and achieve about 95% verified lead quality through AI-assisted creative testing and optimization. - “Being named an OpenAI Select Partner marks an important step for Yep Ads and the solutions that we can provide to our clients,” said Lawton Lam, VP of Operations and Partnerships at Yep Ads.

Between the lines: - The partnership signals that marketing agencies are moving AI from experimental tools into client-facing service lines. - Yep Ads is tying its growth story to measurable outcomes, which may help differentiate the agency in a crowded performance marketing market. - The mention of ChatGPT Ads suggests the agency is preparing for new ad formats as AI platforms open more commercial inventory.

What’s next: - Yep Ads plans to expand its AI-powered services for more clients. - The agency plans ongoing training and certifications to build staff capability. - Yep Ads also plans to keep developing new AI applications for growth for both clients and internal operations. - The company wants to turn AI investment into measurable business outcomes for partners and itself.

The bottom line: - Yep Ads is using the OpenAI Select Partner badge to accelerate a broader shift toward AI-powered performance marketing with measurable client results.