Political ads need MCMC approval

-Advertisement- Hyderabad: Political ads for the Jubilee Hills Assembly by-election need approval from the Media Certification and Monitoring Committee (MCMC) before being aired or published, stated District Election Officer (DEO) and GHMC...

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

That’s thanks to a new deal between the two companies and commerce adtech company Koddi, which is facilitating the integration with its ad-serving technology. It marks the first time that The Trade Desk is selling this kind of retail media ad...

Festive ads trade perfection for presence

For decades, Indian festive advertising was synonymous with glossy perfection. Families dressed in their finest silks, homes that looked straight out of a design catalogue, and celebrations framed in a flawless glow. These images worked because...

Why most of your ads never get seen

ADVERTISING Scott Reinders|Published 12 minutes ago 4min Advertising has always been about being seen. Yet the uncomfortable truth is that most ads online are not. The latest wave of attention research from Karen Nelson-Field’s Amplified and...

California’s Governor Newsom signs law to stop ads louder than streamed content

The new law applies to streaming services while previous legislation applied to broadcast television stations and cable operators [File] | Photo Credit: REUTERS California Governor Gavin Newsom on October 6 signed a law aimed at bringing down the...

Steve Rogers: 'Satire in ads requires believable worlds'

Mystery as banners advertising town bonfire disappear

Kidsgrove bonfire and fireworks display 2024 Banners have been 'removed' from one of Stoke-on-Trent's busiest roundabouts - and the council is not to blame. Three banners had been positioned on Sandyford roundabout to advertise the 2025 Kidsgrove...

Casablanca Hosts the First National Advertising Conference

Casablanca – Casablanca’s Four Seasons Hotel was today the center of Morocco’s advertising world as the country hosted its first-ever National Advertising Conference. This event brings together all stakeholders in the advertising sector to discuss...

Who this GOP group wants — and doesn’t want — to see its New Jersey governor’s race ads

In early September, Passaic County voters began seeing a YouTube ad claiming that utility rates will be worse under U.S. Rep. Mikie Sherrill, the Democratic nominee for New Jersey governor. It’s an accusation Sherrill and Republican nominee Jack...

4 legendary gaming ads that people still remember to this day

Those of us who grew up in the age of commercials on television probably remember the many different advertisements for video games that were shown. From the 80s through the 2000s, clever TV ads and random commercials were what grabbed the...

Ad-Supported Streaming Plans Transform Korea’s OTT Market, Turning Platforms Into Major Advertising Players

On September 2, Netflix hosted an event at the Grand Hyatt Seoul in Yongsan District, inviting more than 500 major domestic advertisers to introduce its proprietary advertising platform, “Netflix Ads Suite.” (Image courtesy of Netflix) SEOUL, Oct....

ADS Charts New Course Under President Sean Forrest

Alarm Detection Systems (ADS), one of the nation’s leading family-owned security and life safety providers, has appointed Sean Forrest as president. The move marks the first time in the company’s nearly 60-year history that leadership has...

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

Executives from Variety, Panera and Digitas, plus creator Nicky Campbell will take the Advertising Week stage on Oct. 9 for the “Leveraging Moments to Create Moments” panel. The group will share the strategy behind Variety’s partnership with...

Hill author: Lawyers get bad rap because of phony ads

Lawyers, who are often maligned in the media and by stand-up comedians and popular culture, get a bad rap, according to Armand J. Della Porta Jr., longtime former Chestnut Hill lawyer and author of the just-released largely autobiographical book,...

Too-loud ads annoying you while streaming? California's put a stop to that

A new law in California is aimed at stopping commercial advertisements from pumping up the volume on streaming services. The law, which says commercials cannot be louder than the primary video content being watched, builds on a federal one that...

This teeny-tiny Raspberry Pi TV is the best way to watch retro ads

Summary A tiny, offline retro TV uses a Raspberry Pi 4 to zap through ’90s Argentine commercials. Blue CRT-style menus, static noise, rotary dial, and power-off option for pure nostalgia. All schematics, 3D models, and source code are public, so...

Trump moves against direct-to-consumer drug ads despite massive lobbying by pharmaceutical industry

(Juanmonino/Getty Images) President Donald Trump has begun a sweeping crackdown on direct-to-consumer drug advertising as part of his administration’s Make America Healthy Again campaign, which could alter the way the U.S. pharmaceutical industry...

ICE using ads to recruit agents

New California law requires Netflix and Prime Video to turn down loud ads

Gov. Gavin Newsom has signed a new California law requiring video streaming services to follow the same commercial loudness standards long applied to broadcast television under federal law. The law, Senate Bill No. 576, directs streaming platforms...

How Do You Know When You’re Too Old for Advertising?

In advertising, you’re not “too old” when you’ve lost your edge. You’re “too old” the second someone else decides you are, writes Kevin Kivi, founder of True North Executive Coaching and Leadership on World Ageism Awareness Day and on behalf of...