CCI unconditionally clears advertising merger amid ongoing collusion probe

Credit: shutterstock/T. Schneider India’s antitrust watchdog has unconditionally approved Omnicom Group’s proposed acquisition of rival advertising company Interpublic Group, but experts say the clearance is unlikely to interfere with a separate...

ANALYSIS: Outlook for the big 5 global advertising groups

The big five global advertising groups are moving cautiously into the halfway point of the 2025 year in the face of widespread macroeconomic uncertainty and geopolitical tension, according to analysis of March quarter earnings. In calls with...

Ads Without Authors: How Automation Dismantles Holding Companies—and Culture

AI-Optimized Advertising, Human Authorship Erased: The Cost of Automationgetty Platforms like Meta, X, Google, and Amazon aren’t just automating ads—they’re bypassing the agencies that built the industry. In the race to own the feed with...

AI News Roundup – California assesses AI risks in government, Meta plans AI-generated ads, New York Times signs content licensing agreement for AI with Amazon, and more

To help you stay on top of the latest news, our AI practice group has compiled a roundup of the developments we are following. CalMatters covers a new report produced by the California Department of Technology assessing the risks presented by the...

Japan Group Seeks Govt Measures against Online Sexual Ads

Newsfrom Japan Society Jun 4, 2025 21:25 (JST) Tokyo, June 4 (Jiji Press)--A Japanese civic group submitted to the Children and Families Agency on Wednesday a petition for measures beyond agency boundaries against sexual content in online...

Meta's new advertising tools

Meta, the parent company of Facebook and Instagram, is rolling out three tools – Value Optimisation, Incremental Attribution and Value Rules – which allows advertisers to targt specific campaign outcomes.. These products allow businesses to feed...

Meta introduces new tools to help businesses maximize advertising performance

Meta has today announced an expansion of its suite of products designed to help advertisers guide our ads system into delivering the types of results that best meet their specific business goals. Different advertisers often care about different...

No ads. No investors. No compromise: How Mediapart makes independence pay

In 2008, when most publishers hadn’t even considered putting up a paywall, Mediapart launched with a model that went against the grain. Since its inception, the digital-only publisher has relied on subscription revenue to fund its brand of...

Meta to Let AI Create Ads by 2026: Report

Meta is doubling down on artificial intelligence to revolutionise digital advertising, with plans to enable brands to develop entire advertising campaigns from scratch using AI by the end of next year, according to a report by The Wall Street...

EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App

Ads from major brands including Verizon, Amazon, and Popeyes ran next to sexually suggestive or racially offensive content on a popular short-form video platform XShorts, ADWEEK has confirmed. At the time of writing, XShorts has over a million...

WPP’s Mark Read Says AI Will Upend the Advertising Workforce

Artificial intelligence (AI) will reduce the current workforce in the advertising industry, while also creating new types of jobs, according to WPP chief executive Mark Read. Speaking at the inaugural SXSW London on Wednesday, Read was asked what...

AI Agents Are Helping PMG Run Ads on Fox News Without Freaking Out Clients

AI agents are helping brands rethink news content as an ad channel. News has long been a no-fly zone for advertisers who are skittish of landing next to stories about war, mass shootings or polemical political figures. But now, agentic AI—the...

Samsung teams up with Glance to use your face in AI-generated lock screen ads

On an average day, you might unlock or look at your phone dozens of times, which makes the lock screen a hot property for advertising. Ad tech company Glance has been taking advantage of that for years with its ad-laden lock screen experiences,...

Criminal proceedings begin on 36 smuggling, trade fraud, false advertising cases

Meta Provides Additional Parameters To Guide AI-Powered Ads

Meta has announced that it's expanding its AI ad control options, which will give Meta advertisers more ways to define their specific ad goals to its automated systems, helping to drive variable response to your AI-powered promotions. Which is all...

uniqFEED’s virtual advertising approved for use in Bundesliga

uniqFEED, the Swiss advertising solutions and sports rights firm, has received league-wide approval from the DFL German soccer league to deploy its AI-powered AdApt virtual advertising technology across the top-flight Bundesliga. The approval...

Missing zebra in Rutherford County inspires cakes, songs, ads, more

There's an old phrase popularized by Dr. Theodore Woodward from the University of Maryland in the 1940s that says, "if you hear hoofbeats, think horses, not zebras." In Rutherford County, the sound of hoofbeats could actually be an escaped zebra...

Triple-I: New Research Suggest Link Between Litigation Funding, Attorney Ads

According to research from the American Tort Reform Association (ATRA), legal service providers spent more than $2.5 billion on 26.9 million ads in 2024 alone—with significant increases in television, radio and outdoor advertising since 2017. The...

Criminal proceedings begin on 36 smuggling, trade fraud, false advertising cases

HÀ NỘI — Authorities launched legal proceedings on 36 cases involving 119 individuals for offenses such as smuggling, trade fraud, production and sale of counterfeit goods, and false advertising across 24 localities from May 15 to June 3,...

Esports World Cup Foundation signs Amazon Ads for 3-year collaboration

The Esports World Cup Foundation (EWCF) announced a strategic three-year collaboration with Amazon Ads. The deal will combine the Esports World Cup’s (EWC) premier esports and gaming event, returning to Riyadh, Saudi Arabia, from July 7 to August...