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Exploring the Future of Local Radio Advertising: Upcoming Marketron and BIA Webinar 

Exploring the Future of Local Radio Advertising: Upcoming Marketron and BIA Webinar 

The advertising landscape is changing rapidly, particularly regarding local ad expenditures. Local radio, Connected TV (CTV), and Over-the-Top (OTT) platforms are leading this transformation. With significant shifts in local media spending, it’s...

This tech worker was frustrated with ghost job ads. Now he’s working to pass a national law banning them

This tech worker was frustrated with ghost job ads. Now he’s working to pass a national law banning them

When Eric Thompson lost his job in October 2024 and started looking for a new one, he began a drawn-out battle with something many job seekers have come to know too well: the dreaded ghost job. He became so fed up with the practice that he's put...

Marketing and Advertising Internships Are on the Decline

Marketing and Advertising Internships Are on the Decline

Many careers in marketing and advertising begin with an internship. At a time when the share of young people working in the industry is decreasing, it should come as no surprise that internships are also disappearing. Figures from employment data...

Arkansas law restricts vape sales, advertising starting Sept. 1

Arkansas law restricts vape sales, advertising starting Sept. 1

by: Reagan Wynn Posted: Aug 25, 2025 / 07:30 AM CDT Updated: Aug 25, 2025 / 07:33 AM CDT ARKANSAS (KNWA/KFTA) — Starting Sept. 1, a new Arkansas law will place tighter limits on what kinds of vape and tobacco products can be sold in stores and how...

Any Stock Gains American Eagle Has Seen From Sydney Sweeney Ads Set To Be Wiped Out By Tariffs: Report

Any Stock Gains American Eagle Has Seen From Sydney Sweeney Ads Set To Be Wiped Out By Tariffs: Report

American Eagle Audio By Carbonatix Despite a surge in stock price from its Sydney Sweeney-driven ad campaign, American Eagle has been downgraded by Bank of America from “neutral” to “underperform.” Shares of the retailer had previous jumped more...

Women in advertising: Behind each and every great campaign are WonderWomen

Women in advertising: Behind each and every great campaign are WonderWomen

Born in Beirut and proudly growing in Riyadh, San Francisco, London and Dubai, WonderEight is a purpose-led creative agency, but it’s our people who truly define us. And some of them wear invisible capes. For Campaign Middle East‘s Women in...

Donal Skehan hit with CCPC notice over social media advertising breach

Donal Skehan hit with CCPC notice over social media advertising breach

Celebrity chef Donal Skehan has been slapped with a compliance notice for failing to tell his social media followers he was being paid to promote a company. Skehan was issued with a compliance notice by the Competition and Consumer Protection...

Macy’s partners with Amazon for retail ads ahead of holiday season

Macy’s partners with Amazon for retail ads ahead of holiday season

Dive Brief: Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company announcement. Through the program,...

ESPN Bet Wagers on Football Fans and App in New Ads

ESPN Bet Wagers on Football Fans and App in New Ads

ESPN is making significant changes ahead of the 2025 college and NFL football seasons, and its new campaign from ESPN Bet Sportsbook is guiding fans through the tunnel, connecting games, gaming, and content. Today, ESPN Bet is launching its...

City says just two officers left to tackle illegal advertising chaos

City says just two officers left to tackle illegal advertising chaos

The City of Johannesburg has admitted that it is struggling to keep up with the pace when it comes to the rapid rise of illegal outdoor advertising structures across Fourways and other parts of the metro, due to the severe capacity constraints in...

Women in advertising: Why adaptability is the new creative currency

Women in advertising: Why adaptability is the new creative currency

Campaign Middle East caught up with Lulwa Al-Harbi, CEO of Acquaint Communications in Saudi Arabia, to get her view on advertising in the Kingdom today and what she expects the industry to look like in the next 10 years. Q: Lulwa, let’s start a...

Musk's Near $100B OpenAI Bid Could Complicate Advertising

Musk's Near $100B OpenAI Bid Could Complicate Advertising

Billions are being discussed in the world of artificial intelligence as if they represent a penny of a dollar bill -- and advertisers could be caught in the middle of the ongoing feud between OpenAI co-founders Elon Musk and Sam Altman. The deal...

From ads to experiences: The way to win the back-to-school season

From ads to experiences: The way to win the back-to-school season

Back-to-school in the Middle East has evolved far beyond the days of stationery discounts and uniform sales. Now it’s an important shopping time for families, with purchases ranging from school supplies and laptops to smart devices, clothes, and...

Rotana Signs breaks through a cluttered advertising space

Rotana Signs breaks through a cluttered advertising space

Q: Looking back at more than 17 years of experience in the media and marketing industry, what are the key junctures that defined your journey and led you to becoming the leader at Rotana Signs that you are today? Edmond Bouez: Looking back, I...

Tesla False Advertising Class Action Allowed To Continue

Tesla False Advertising Class Action Allowed To Continue

Photo Credit: Tanya Gazdik/MediaPost Tesla and its CEO Elon Musk suffered a pair of legal setbacks last week. “The rulings open the door for broader litigation over Tesla's marketing of its self-driving technology, and Musk's alleged role in...

Google Ads PMax Channel Reporting On Account Level

Google Ads PMax Channel Reporting On Account Level

Google Ads seems to now have PMax, Performance Max, channel reporting on the account level. This allows you to compare multiple PMax campaigns on the same screen, the same report. This was spotted by Thomas Eccel who posted about it on LinkedIn....

Why Startups Are Rethinking Media Spend in an AI-Driven Advertising Landscape

Why Startups Are Rethinking Media Spend in an AI-Driven Advertising Landscape

Digital advertising has become increasingly expensive, and the customer acquisition costs that startups once relied on from Google and Meta are no longer sustainable. Artificial intelligence has further disrupted the ecosystem. While it improves...

Are 'best' hospital rankings 'built for ads and clicks'?

Are 'best' hospital rankings 'built for ads and clicks'?

U.S. News & World Report hospital rankings may get a lot of attention, but some health experts say there are other, lesser-known ratings that better gauge hospital quality, safety and accountability. The national U.S. News & World Report's annual...

Spotify faces scrutiny over advertising weaknesses

Spotify faces scrutiny over advertising weaknesses

The assessment, published by Business Insider, highlights concerns from advertising executives about the music streaming platform’s performance in the ad sector. While Spotify’s reliance on paid subscriptions is well known, its recent advertising...

Malema calls for total ban on alcohol ads, says industry hides drinking’s social harm

Malema calls for total ban on alcohol ads, says industry hides drinking’s social harm

EFF leader Julius Malema says South Africa should follow the example set with tobacco and impose a total ban on alcohol advertising, arguing that current marketing glamorises drinking while concealing its social costs. Speaking at the Nigerian Bar...

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