TV advertising slump deepens as digital media eats up share

Australia’s free-to-air television ad market has dropped almost 10 per cent so far in 2025, as wary advertisers shift their money to billboards and digital platforms. The pullback is the backdrop to Southern Cross Media’s takeover of Seven West...

This is the first state to ban loud ads on Netflix and other streaming services - will others follow?

fotograzia/Moment via GettyFollow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways New California legislation bans loud ads on streaming services. Commercials can be no louder than the content they accompany. The law takes...

Blur quiz: Vintage Halloween ads

Candy, costumes, decorations... there's plenty of things to buy for the spooky season. It's been that way for decades, and the advertisements are proof of that. You know the drill: we show you a Halloween-themed ad, you tell us what decade these...

California bans noisy ads on Netflix, YouTube, and other streaming services

California has ordered streaming services like Netflix, Hulu, Prime Video, and YouTube to stop cranking up the volume during commercial breaks. Under a law signed by California Governor Gavin Newsom on Monday, advertisements will be required to...

Microsoft To Unveil Free Xbox Cloud Gaming Tier Supported by Ads: What to Expect

Microsoft is preparing to launch a new, free tier of its Xbox Cloud Gaming service, offering players access to select games in exchange for viewing ads. This move comes in the wake of recent Game Pass price hikes and signals a strategic shift to...

PayPal Stock Rallies After Company Announces Ads Manager For Small Businesses With No Upfront Costs

PayPal Holdings Inc. (PYPL) announced on Tuesday that it is introducing the Ads Manager service to small businesses, enabling them to generate revenue from their store traffic. In an announcement, the company stated that this service comes with no...

Australia job ads fall 3.3% in September, ANZ-Indeed data shows

Within sectors, strong gains in retail, food preparation and sales ads, were offset by more broad-based easingSYDNEY, - Australian job advertisements fell sharply in September, a survey showed on Tuesday, in another sign the labour market was...

New law forces Netflix, Hulu and other streaming services to turn down the volume on ads and give viewers a break

Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our...

Liquid Death’s Benoit Vatere on big screen swagger and why AI is not writing its ads

At Groceryshop in Las Vegas, the chief media officer explains how the canned water company is swapping paid social for controllable CTV, co-building with retailers and launching Liquid Death Energy without chasing trends.Liquid Death has never...

California turns down the volume on streaming ads

California lawmakers are determined to turn the volume down just a notch. On October 6, Gov. Gavin Newsom signed SB 476 into law, which will require streaming services like Netflix, Prime Video, Hulu, and YouTube to cap the volume on their...

ICE airs ads stirring up local frustration for police

A U.S. Immigration and Customs Enforcement agent takes part in an early morning operation in Park Ridge, Illinois, Friday, Sept. 19. Erin Hooley/AP Photo × The agency seeks to recruit police for its mass deportation efforts SACRAMENTO, California...

3 great ads I had nothing to do with – #87 with McCann Manchester’s Imogen Tazzyman

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also – because of the proven link between creativity and...

Shhh! California takes aim at loud streaming ads

Had it up to here with commercials that crank the volume during your favorite streaming shows? Relief is on the way thanks to a new California law that seeks to dial down the intrusive ads. Signed on Monday by California Gov. Gavin Newsom, SB 576...

Join UNESCO and WAN-IFRA to celebrate Media and Information Literacy Week

By Luciani Gomes, Media Policy Specialist, Brazil On the week of 24 – 31 October, Unesco commemorates its annual Global Media and Information Literacy Week, a moment to raise awareness about the need for factual, timely, targeted, clear,...

New California Law Tells Loud Ads on Streaming Services to Pipe Down

A new law signed by California Gov. Gavin Newsom will outlaw advertisements on streaming platforms that are louder than the content they're sandwiched between. Senate Bill 76, which goes into effect July 1, 2026, outlaws ads that are set at a...

Seedtag’s Poyatos: Contextual Advertising Must Go Beyond Taxonomy to Emotion and Intent

MADRID – As user attention splits between the open web and connected television, how can contextual advertising remain relevant? Jorge Poyatos thinks the industry needs technology that can read the room, discerning not just topics, but also...

Retail Data Is an Enabler, Enhancer and Arbiter for Modern Advertising: Dentsu’s Bruce Williams

Retail data is transforming the way brands plan and execute campaigns, but not by changing advertising fundamentals. Instead, data enables marketers to get closer to the customer, says Bruce Williams, chief media officer for the Americas at...

Feds spend nearly $1 million weekly on ICE recruitment ads targeting Georgians

U.S. Immigration and Customs Enforcement is spending millions of dollars on television advertising in select metro areas around the country, an Associated Press tally found, aimed at recruiting local officers frustrated with their cities'...

Jennifer Aniston feels uneasy to discover that people are impersonating her to scam people

Actress Jennifer Aniston has expressed concern about the rise of artificial intelligence and deepfakes, saying that her image is being used without permission in dozens of fake ads and posts. In an interview with Harper's Bazaar UK, the Friends...

Alex Cooper, Tinx talk audio ads at SiriusXM event